Famous Branded T-Shirt Campaigns & Why They Are Effective
T-shirts are the most universally loved clothing. Regardless of your gender, there is no clothing that gives as much comfort as a good old t-shirt does. They never go out of fashion and can be paired with almost everything and anything to achieve the desired look. T-shirts also make for great promotional marketing products as they are relatively easier and quicker to design and produce and have a long shelf-life to keep your brand in the spotlight for the longest time possible. While most major brands have invested in branded t-shirts as part of their promotional marketing campaigns, there are a few that managed to take their campaign to the next level with their innovative ideas. Here are some famous branded t-shirt campaigns that were loved and appreciated by all:
- Coca Cola’s T-shirt Giveaway
The famous soft drinks giant put a branded t-shirt giveaway machine at three railway stations in London and asked people to tweet using the hashtag #ChooseHappiness, following which they would dispense a t-shirt along with a free coke. It was a clever way of encouraging more engagement on their digital platforms and also get more people to endorse their brand by wearing their t-shirts.
